Press Archive

Cartwheel and its flagship product, Nit Happens, have been featured across national consumer parenting media, healthcare trade press, regional business publications, and startup and investor channels. Below is a selection of our press coverage, most recent first.

• CafeMom — June 2026 — Expert feature quoting CEO Joanna Shu on lice myths, super lice resistance, and best treatment practices for parents.
• Startup Boston — April 28, 2026 — Long-form profile: "Lessons from Serial Founder Joanna Shu."
• New York Magazine – The Strategist — April 2026 — Featured in The Strategist's guide on how to prevent and treat head lice in kids.
• Motherly — March 13, 2026 — "How to treat lice without losing your mind," an expert-driven guide with Joanna Shu as primary expert source.
• Organic Baby Health — March 2026 — Feature on treating lice naturally, quoting Joanna Shu as an expert source.
• The Business Journals – BizWomen — February 2026 — Profile of Joanna Shu reinventing family health products.
• D CEO Healthcare – Healthcare Briefs — February 3, 2026 — Coverage of the Nit Happens launch and its arrival on Walgreens shelves nationwide.
• MediaPost – Pharma & Health Insider — January 30, 2026 — In-depth feature on Nit Happens launching at Walgreens.
• The Bragging Mommy — January 30, 2026 — Coverage of the official product launch of Nit Happens.
• D CEO Healthcare – Cartwheel x Clearsight — January 2026 — Coverage of Cartwheel's agreement to license Clearsight Therapeutics' novel OTC pink eye treatment.
• ICAN – "Why Should I Invest?" Podcast — November 4, 2025 — Joanna Shu featured as guest discussing Cartwheel's mission and investment opportunity.
• Healthcare Business Today — 2026 — Business coverage of Cartwheel and the Nit Happens launch. (link to be confirmed)
• Authority Magazine — January 2024 — Feature interview with Joanna Shu in the "Female Founders: Five Things You Need to Thrive" series, covering her journey to Cartwheel.