Joanna Shu, Co-Founder & CEO

Joanna Shu has an MBA in Finance from Boston University and has over a decade of experience developing personal care products and launching them in retail. In 2013, Joanna founded Refresh Skin Therapy, a line of natural skin care products. She took Refresh from an idea to distribution, successfully launching over 17 SKUs at major retailers worldwide, such as Costco, Sam’s Club, Walmart and RiteAid.

Lisa Malina, CFO

Lisa Malina is a licensed and registered CPA with over twenty years of experience. Lisa has a wide range of experience including corporate, not-for-profit, and public accounting. In 2012, Lisa was honored with the "Women to Watch" award from the Illinois CPA Society and the American Institute of Certified Public Accountants (AICPA). Nominated by her peers, this award honors women who have made significant contributions to the accounting profession and to the development of women as leaders.

Sarah Casagrande, Senior Sales Advisor

Sarah Casagrande has 18 years of experience working with brands like Talenti, Essentia, Saffron Road, and Yellowbird; she helps emerging CPG companies grow and thrive in an increasingly competitive and challenging landscape. From early-stage growth to national expansion, she provides the strategic guidance and execution needed to navigate the complexities of the industry.